Be Skeptical
- Publishers use layout and design to highlight information, create tone, engage the reader, and persuade the reader.
- How the information is presented to you directly affects how you receive it.
Title
- look for emotionally loaded language
- connotations
- the emotional definition of the word
Author/Publisher
- Who is responsible for this information
- editorials are all opinions
- Look for what kind of information it is
- Keep in mind who the source is
- BE CAREFUL
Pictures
- worth a thousand words
- It's sad and he's poor and has the Holy Bible
- What are they leaving out on purpose
- Why this picture?
- What can't we see?
Pulled Quotes/Captions
- Usually pulled up, larger font, different color
- sometimes said by famous people
- Good information in pulled writing
Charts, Graphs, Info-graphics
- Use the information in the info graphics
- should be easy to read
- All the information needs to be relevant
Space on the Page
- Place dominant element first
- What do you see first and why did they make that the most dominant
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